Course Description

The course focuses on both the high level design concepts for creative multimedia marketing, as well as equipping the students with the necessary tools to manipulate digital media. The course covers design principles, human perceptions, evaluations of digital media as well as fundamental implementation skills such as audio data processing, special image effects, and video handling techniques.

Learning Outcomes

At the end of the course, you should be able to:

come up with design concepts of a digital media presentation for selected target audiences or purposes;
analyze and evaluate digital media from artistic, business and technical perspectives;
create digital media (e.g., web, image, animation, video) using multimedia tools;
Adopt online multimedia systems/ networks with their prepared digital media to convey for themselves, companies and organizations.

Instructor

	Prof. James She: eejames@ust.hk
Room: 2430	Tel: 2358-7041

TAs

	Ming CHEUNG: cpming@ust.hk
	Ng Pai Chet: pcng@connect.ust.hk
	XiaoPeng Li: xlibo@connect.ust.hk
	Jeon Kang Eun: kejeon@connect.ust.hk
	Prasanta Saikia: psaikia@connect.ust.hk
	Alessandro Calo: acalo@connect.ust.hk
	Qian Yu: qyuac@connect.ust.hk